Welcome
Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.
We provide state of the art market research and analysis for organizations of all sizes.
- We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
- We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
- We use sophisticated qualitative and quantitative analytical techniques, enabling us to uncover insights that other research providers might miss.
- We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.
Recommended Reading
Qualitative Research & Evaluation MethodsExt
One of the most comprehensive books about qualitative research techniques.
Virtual Worlds
We have special expertise in researching within and about
virtual worlds such as Second Life. We can help
you determine whether your target market is present in a given virtual world,
monitor attitudes of virtual world participants toward your brand,
investigate how participants in virtual worlds want to interact with your brand,
or see how participants react to your virtual world presence or an event you hold
in a virtual world.
Web Surveys
Do you need to do an online survey? Web surveys are one of our specialties.
We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyze your data, and provide a report of the results. We can conduct your survey in languages other than English.
We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analyzing the results once you’ve collected your data.
Competitive Analysis
Do you know who else is providing a product or service that satisfies the same customer need as you? Do you know how much these organizations charge for their products and services, and what their strengths and weaknesses are? You should if you want to make sure that your product or service remains attractive to your customers relative to their alternatives. We can help you keep track of your competition by providing competitive analysis.