About Us
Market Truths has been in business since 2001. During that time, we have worked with clients in the US, UK, and New Zealand in industries including:
- Education
- Technology
- Financial services
- Media
- Advertising
- Arts
- Health
- Fast food
- Construction
- Government
- Virtual worlds
Our clients have been in the public and private sectors and ranged from small businesses to well-known multinational brands.
One of the reasons organizations choose to have us help them get the information they need to make decisions is that we have extensive methodological and technological expertise. We can apply the full-range of multivariate statistical techniques including things such as conjoint analysis, Bayesian methods, and structural equation modeling. We also use a wide variety of qualitative research techniques including cognitive mapping, repertory grid, content analysis, story-telling, and projective techniques.
We also have specific expertise in designing, implementing, and analyzing Web surveys using custom programming. Use of such programming (as opposed to using generic survey software) enables us to design surveys around client needs, user experience for participants, and analytical requirements rather than the limitations of generic software. This is particularly important for complex surveys or surveys involving different types of participants.
We also have extensive expertise conducting research in and about virtual worlds. We began operating in the Second Life virtual world in 2006, where we were the first real life commercial research organization to offer market research services involving Second Life, and won the first Second Life business plan competition. We maintain a large panel of research participants in Second Life and use that panel as a sampling frame for many research projects, including projects that are unrelated to virtual worlds. We have invested a lot of time setting up procedures to ensure we can do high quality research in virtual worlds taking into account the unique cultural and technical aspects of those environments.
Though we employ state-of-the-art research methods and technologies for our projects, we always remain mindful of the decisions our clients need to make and the information they need in order to make them. Our small size enables us to customize our approach to each client’s particular situation to ensure we get the insights they are looking for and present them in a way that makes them easy to understand and act upon.