Academic and Industry Conference Presentations

  • Gordon, Mary Ellen, Robert Bloomfield, Dimitri Darras, Benjamin Duranske, Guni Greenstein (2009), “Employment in Second Life”, Second Life Community Convention.
  • Gordon, Mary Ellen (2007), “Lessons Learned Conducting a Second Life Panel”, Computer Market Analysis Group Conference.
  • Gordon, Mary Ellen and Rhiannon Griffiths (2007), “Researching in Virtual Worlds: Second Life Strategies”, Marketing Week (UK) Web 2.0 and Social Media Conference.
  • Gordon, Mary Ellen (2007), “Developing the Right Business Model to Suit Your RL Priorities”, Achieving Real Business Growth Through Second Life Conference.
  • Gordon, Mary Ellen (2007), “Market Research in Virtual Worlds”, CASRO Technology Conference.
  • Palakshappa, Nitha and Mary Ellen Gordon (2005), “Collaborative Business Relationships: Helping Firms to Acquire Skills and Economies to Prosper?”, AMA Marketing and Public Policy Conference.
  • Palakshappa, Nitha and Mary Ellen Gordon (2004). “Cross-Cultural Issues Facing Small Firms Collaborating with International Partners: A Case Study”, 49th International Council for Small Business Conference.
  • Gordon, Mary Ellen (2004), “ZMET: It’s Interesting, But Is it Valid?”, Qualitative Research in Business Symposium, Massey University New Zealand.
  • Palakshappa, Nitha and Mary Ellen Gordon (2004), “Using a Multi-Method Qualitative Approach to Examine Collaborative Relationships”, Qualitative Research in Business Symposium, Massey University New Zealand.
  • Page, Joseph and Mary Ellen Gordon (2004), “The Habits of Highly Effective Alliances”, GE Access New Frontiers Annual Conference.
  • Gordon, Mary Ellen (2000), “Evaluating Collaborative Relationships”, Licensing Executive Society Annual Conference.
  • Akoorie, Michele and Mary Ellen Gordon (1999), “Fostering Collaboration Among Internationally Oriented Small and Medium Sized Enterprises: The Role of Government Policy Initiatives”, Australia-New Zealand International Business Association Conference.
  • Mary Ellen Gordon, Mark Clemens, Sarah Carrick-Leslie, Robert Sinclair, and Carla Viedma (1999), “Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice”, Academy of Marketing Science Conference.
  • Gordon, Mary Ellen and Frank van der Sprong (1998), “Relationship Marketing Effectiveness: The Role of Product Category”, 1998 International Relationship Marketing Colloquium, Auckland University, New Zealand.
  • Gordon, Mary Ellen and Kim McKeage (1997), “Relationship Marketing Effectiveness: Differences Between Women in New Zealand and the United States”, American Marketing Association Summer Educators’ Conference.
  • Gordon, Mary Ellen, Kim McKeage, and Mark Fox (1997), “Relationship Marketing in Channel Relationships: The Role of Involvement”, American Marketing Association Summer Educators’ Conference.
  • Gordon, Mary Ellen, Mark Clemens, Sarah Carrick-Leslie, Robert Sinclair, and Carla Viedma (1997), “Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice”, Australia/New Zealand Marketing Educators’ Conference.
  • Gordon, Mary Ellen (1996), “The Value of Collaboration”, Academy of International Business SouthEast Asia Regional Conference.
  • Gordon, Mary Ellen and Kim McKeage (1996), “Relationship Marketing Effectiveness: Differences Between Women in New Zealand and the United States”, Australia/New Zealand Marketing Educators’ Conference.
  • Gordon, Mary Ellen (1995), “Strategic Alliances In The Pharmaceutical Industry: A Qualitative Examination”, American Marketing Association Summer Educators’ Conference.
  • Gordon, Mary Ellen and Jo Berg (1995), “When Opposites Attract: The Performance Implications of Strategic Alliance Asymmetries”, New Zealand Marketing Educators’ Conference.
  • McKeage, Kim, Mary Ellen Gordon, and George R. Milne (1994), “An Integrated Approach to Course Design: Theory Meets Marketing Management”, American Marketing Association Summer Educators’ Conference.
  • Milne, George R. and Mary Ellen Gordon (1992), “Direct Mail Privacy-Efficiency Tradeoffs Within An Implied Social Contract Framework”, Public Policy and Marketing Conference.