Academic and Industry Conference Presentations

Gordon, Mary Ellen (2007), “Lessons Learned Conducting a Second Life Panel”, Computer Market Analysis Group Conference.
Gordon, Mary Ellen and Rhiannon Griffiths (2007), “Researching in Virtual Worlds: Second Life Strategies”, Marketing Week (UK) Web 2.0 and Social Media Conference.
Gordon, Mary Ellen (2007), “Developing the Right Business Model to Suit Your RL Priorities”, Achieving Real Business Growth Through Second Life Conference.
Gordon, Mary Ellen (2007), “Market Research in Virtual Worlds”, CASRO Technology Conference.
Palakshappa, Nitha and Mary Ellen Gordon (2005), “Collaborative Business Relationships: Helping Firms to Acquire Skills and Economies to Prosper?”, AMA Marketing and Public Policy Conference.
Palakshappa, Nitha and Mary Ellen Gordon (2004). “Cross-Cultural Issues Facing Small Firms Collaborating with International Partners: A Case Study”, 49th International Council for Small Business Conference.
Gordon, Mary Ellen (2004), “ZMET: It’s Interesting, But Is it Valid?”, Qualitative Research in Business Symposium, Massey University New Zealand.
Palakshappa, Nitha and Mary Ellen Gordon (2004), “Using a Multi-Method Qualitative Approach to Examine Collaborative Relationships”, Qualitative Research in Business Symposium, Massey University New Zealand.
Page, Joseph and Mary Ellen Gordon (2004), “The Habits of Highly Effective Alliances”, GE Access New Frontiers Annual Conference.
Gordon, Mary Ellen (2000), “Evaluating Collaborative Relationships”, Licensing Executive Society Annual Conference.
Akoorie, Michele and Mary Ellen Gordon (1999), “Fostering Collaboration Among Internationally Oriented Small and Medium Sized Enterprises: The Role of Government Policy Initiatives”, Australia-New Zealand International Business Association Conference.
Mary Ellen Gordon, Mark Clemens, Sarah Carrick-Leslie, Robert Sinclair, and Carla Viedma (1999), “Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice”, Academy of Marketing Science Conference.
Gordon, Mary Ellen and Frank van der Sprong (1998), “Relationship Marketing Effectiveness: The Role of Product Category”, 1998 International Relationship Marketing Colloquium, Auckland University, New Zealand.
Gordon, Mary Ellen and Kim McKeage (1997), “Relationship Marketing Effectiveness: Differences Between Women in New Zealand and the United States”, American Marketing Association Summer Educators’ Conference.
Gordon, Mary Ellen, Kim McKeage, and Mark Fox (1997), “Relationship Marketing in Channel Relationships: The Role of Involvement”, American Marketing Association Summer Educators’ Conference.
Gordon, Mary Ellen, Mark Clemens, Sarah Carrick-Leslie, Robert Sinclair, and Carla Viedma (1997), “Strategic Alliance Evaluation: Comparing Theoretical Prescriptions and Managerial Practice”, Australia/New Zealand Marketing Educators’ Conference.
Gordon, Mary Ellen (1996), “The Value of Collaboration”, Academy of International Business SouthEast Asia Regional Conference.
Gordon, Mary Ellen and Kim McKeage (1996), “Relationship Marketing Effectiveness: Differences Between Women in New Zealand and the United States”, Australia/New Zealand Marketing Educators’ Conference.
Gordon, Mary Ellen (1995), “Strategic Alliances In The Pharmaceutical Industry: A Qualitative Examination”, American Marketing Association Summer Educators’ Conference.
Gordon, Mary Ellen and Jo Berg (1995), “When Opposites Attract: The Performance Implications of Strategic Alliance Asymmetries”, New Zealand Marketing Educators’ Conference.
McKeage, Kim, Mary Ellen Gordon, and George R. Milne (1994), “An Integrated Approach to Course Design: Theory Meets Marketing Management”, American Marketing Association Summer Educators’ Conference.
Milne, George R. and Mary Ellen Gordon (1992), “Direct Mail Privacy-Efficiency Tradeoffs Within An Implied Social Contract Framework”, Public Policy and Marketing Conference.