Photo of Nitha Palakshappa

Nitha Palakshappa, Ph.D.

As North Island Manager, Dr Palakshappa is primarily responsible for face-to-face interaction with clients in the North Island of New Zealand. She provides input into the development of proposals and the final presentation of results, and her research skills are used in projects as required.

Nitha is also a Senior Lecturer at Massey University, Auckland where she teaches courses in services marketing and marketing strategy. Her academic research has appeared in a number of journals and textbooks and has been presented in international forums such as the American Marketing Association Marketing and Public Policy Conference and the International Council for Small Business World Conference. Additionally, Nitha has been instrumental in initiating the biennial Qualitative Research in Business Symposium held at Massey University, Auckland.

Nitha’s Bachelors and Masters degrees are both from the University of Waikato and her Ph.D. is from the University of Canterbury. She is a member of the Academy of Marketing Science and regularly attends the Australia-New Zealand Marketing Academy Conference.