Academic Research

Chapters and Cases in Textbooks

Palakshappa, Nitha and Mary Ellen Gordon (2004), “Funny People and Fuzzy Logic: The Art of Management Training”, in Marketing: Creating and Delivering Value (4th edition), Pascale Questar and Robyn McGuiggan eds, McGraw-Hill Australia, 635-638.
Palakshappa, Nitha and Mary Ellen Gordon (2004), “Apple’s Renaissance: The Agreement that Works”, in Marketing: Creating and Delivering Value (4th Edition), Pascale Questar and Robyn McGuiggan eds, McGraw-Hill Australia, 675-680.
Dolli, Nitha and Mary Ellen Gordon (2002), “Sansom Contract Services Ltd: Size is No Barrier”, in International Marketing (2nd edition), Richard Fletcher and Linden Brown eds, Prentice Hall Australia, 666-669.

Palakshappa, Nitha, and Mary Ellen Gordon (2007), “Collaborative Business Relationships: Helping Firms to Acquire Skills and Economies to Prosper”, Journal of Small Business and Enterprise Development, 14(2), 264-279.
Palakshappa, Nitha, and Mary Ellen Gordon (2006), “Using a Multi-Method Qualitative Approach to Examine Collaborative Relationships”, Qualitative Market Research, 9(4), 389-403.
Palakshappa, Nitha, and Mary Ellen Gordon (2005), “Cross-Cultural Issues Facing Small Firms Collaborating with International Partners: A Case Study”, New Zealand Journal of Applied Business Research, 4(1), 1-13.
Gordon, Mary Ellen and Nitha Dolli (2002), “EFTPOS in New Zealand: A Case of Joint Venture Success”, Management Case Quarterly, 4(5), 14-17.
Chaney, Isabella and Nitha Dolli (2001), “Cause Related Marketing in New Zealand”, International Journal of Nonprofit and Voluntary Sector Marketing, 6(2), 156-163.

de Bruin, Anne M. and Nitha Palakshappa eds (2004), Proceedings of 2004 Qualitative Research in Business Symposium, Department of Commerce, Massey University New Zealand.
Dolli, Nitha, Brian Murphy, Sylvie K. Chetty, Brett Collins, Gurvinder S. Shergill, Lynne C. Eagle, and Sandy L. Bulmer eds (2001), ANZMAC 2001 Conference: Bridging Marketing Theory and Practice: Book of Abstracts, Department of Commerce, Massey University New Zealand.

Palakshappa, Nitha and Mary Ellen Gordon (2005), “Collaborative Business Relationships: Helping Firms to Acquire Skills and Economies to Prosper?”, AMA Marketing and Public Policy Conference.
Palakshappa, Nitha and Mary Ellen Gordon (2004), “Using a Multi-Method Qualitative Approach to Examine Collaborative Relationships”, Qualitative Research in Business Symposium, Massey University New Zealand.
Palakshappa, Nitha and Mary Ellen Gordon (2004), “Cross-Cultural Issues Facing Small Firms Collaborating with International Partners: A Case Study”, 49th International Council for Small Business Conference.
Martin, Simon. and Nitha Palakshappa (2004), “Critical Success Factors for Small Businesses in the Outdoor Leisure / Recreation Industry in New Zealand”, 49th International Council for Small Business Conference.