Academic Research
Chapters and Cases in Textbooks
- Palakshappa, Nitha and Mary Ellen Gordon (2004), “Funny People and Fuzzy
Logic: The Art of Management Training”, in Marketing: Creating and
Delivering Value (4th edition), Pascale Questar and Robyn McGuiggan eds,
McGraw-Hill Australia, 635-638.
- Palakshappa, Nitha and Mary Ellen Gordon (2004), “Apple’s Renaissance: The
Agreement that Works”, in Marketing: Creating and Delivering Value (4th
Edition), Pascale Questar and Robyn McGuiggan eds, McGraw-Hill Australia,
675-680.
- Dolli, Nitha and Mary Ellen Gordon (2002), “Sansom Contract Services
Ltd: Size is No Barrier”, in International Marketing (2nd edition), Richard
Fletcher and Linden Brown eds, Prentice Hall Australia, 666-669.
Journal Articles and Professional Publications
- Palakshappa, Nitha, and Mary Ellen Gordon (2007), “Collaborative
Business Relationships: Helping Firms to Acquire Skills and Economies to
Prosper”, Journal of Small Business and Enterprise Development,
14(2), 264-279.
- Palakshappa, Nitha, and Mary Ellen Gordon (2006), “Using a Multi-Method
Qualitative Approach to Examine Collaborative Relationships”, Qualitative
Market Research, 9(4), 389-403.
- Palakshappa, Nitha, and Mary Ellen Gordon (2005), “Cross-Cultural Issues
Facing Small Firms Collaborating with International Partners: A Case Study”,
New Zealand Journal of Applied Business Research, 4(1), 1-13.
- Gordon, Mary Ellen and Nitha Dolli (2002), “EFTPOS in New Zealand: A
Case of Joint Venture Success”, Management Case Quarterly, 4(5), 14-17.
- Chaney, Isabella and Nitha Dolli (2001), “Cause Related Marketing in New
Zealand”, International Journal of Nonprofit and Voluntary Sector Marketing,
6(2), 156-163.
Books Edited
- de Bruin, Anne M. and Nitha Palakshappa eds (2004), Proceedings of 2004
Qualitative Research in Business Symposium, Department of Commerce, Massey
University New Zealand.
- Dolli, Nitha, Brian Murphy, Sylvie K. Chetty, Brett Collins, Gurvinder
S. Shergill, Lynne C. Eagle, and Sandy L. Bulmer eds (2001), ANZMAC 2001
Conference: Bridging Marketing Theory and Practice: Book of Abstracts,
Department of Commerce, Massey University New Zealand.
Addresses to Professional Bodies and Conferences
- Palakshappa, Nitha and Mary Ellen Gordon (2005), “Collaborative Business
Relationships: Helping Firms to Acquire Skills and Economies to Prosper?”,
AMA Marketing and Public Policy Conference.
- Palakshappa, Nitha and Mary Ellen Gordon (2004), “Using a Multi-Method
Qualitative Approach to Examine Collaborative Relationships”, Qualitative
Research in Business Symposium, Massey University New Zealand.
- Palakshappa, Nitha and Mary Ellen Gordon (2004), “Cross-Cultural Issues
Facing Small Firms Collaborating with International Partners: A Case Study”,
49th International Council for Small Business Conference.
- Martin, Simon. and Nitha Palakshappa (2004), “Critical Success Factors
for Small Businesses in the Outdoor Leisure / Recreation Industry in New
Zealand”, 49th International Council for Small Business Conference.
Copyright © 2002 - 2008, Market Truths Limited. All rights reserved.