Welcome
Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.
We provide state of the art market research and analysis for organizations of all sizes.
- We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
- We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
- We use sophisticated qualitative and quantitative analytical techniques, enabling us to uncover insights that other research providers might miss.
- We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.
Recommended Reading
The Long Tail, Revised and Updated EditionExt
Why the Future of Business is Selling Less of More
Discusses the growing importance of non-blockbuster products — a trend that makes understanding customers more important than ever.
Virtual Worlds
We have special expertise in researching within and about
virtual worlds such as Second Life. We can help
you determine whether your target market is present in a given virtual world,
monitor attitudes of virtual world participants toward your brand,
investigate how participants in virtual worlds want to interact with your brand,
or see how participants react to your virtual world presence or an event you hold
in a virtual world.
Web Surveys
Do you need to do an online survey? Web surveys are one of our specialties.
We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyze your data, and provide a report of the results. We can conduct your survey in languages other than English.
We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analyzing the results once you’ve collected your data.
Promotion Evaluation
You’ve spent a lot developing an advertising campaign and are about to spend even more to have it displayed online, in print, or in other media. But will it work? We can help you pre-test your campaign before you run it. And we can design, implement, and analyze post-tests of advertising campaigns and other types of promotions after they have been run.
What’s New?
- Book: Convergence Culture, in Business Trends books.
- Book: Twitterville, in Social Media books.
- Research Tip: Representativeness and Generalizability, 18 Dec 2009.
- Interesting Result: Word of Mouth, 19 Oct 2009.