Welcome
Market Truths is committed to providing you with valid, reliable, and actionable information so that you can make sound decisions.
We provide state of the art market research and analysis for organizations of all sizes.
- We do custom projects to meet client needs rather than imposing a “one size fits all” solution.
- We have the skills to ensure that the information collected is valid, reliable, and produces actionable recommendations.
- We use sophisticated analytical techniques, enabling us to uncover insights that other research providers might miss.
- We have the expertise to ensure that data mining, Web surveys, and other technology-intensive projects run smoothly.
Recommended Reading
This book is over twenty years old, but it remains the best discussion of competitive analysis.
Virtual Worlds
We have special expertise in researching within and about virtual worlds such as Second Life. We can help you determine whether your target market is present in a given virtual world, monitor attitudes of virtual world participants toward your brand, investigate how participants in virtual worlds want to interact with your brand, or see how participants react to your virtual world presence or an event you hold in a virtual world.
Web Surveys
Do you need to do an online survey? Web surveys are one of our specialties.
We offer full service surveys in which we design your survey for you, implement and host it on the Web, collect and analyze your data, and provide a report of the results.
We also offer survey support if you have the time and expertise to do some of the survey yourself but want some extra help reviewing the survey prior to you implementing it or analyzing the results once you’ve collected your data.
Market Segmentation
Breaking customers down into groups with similar needs and preferences in order to serve them better is a fundamental marketing practice, but there are so many ways to segment a market, how do you know what’s best in your situation? We can help provide an answer that’s based on actual customer attitudes and behaviors using techniques such as conjoint, discriminant, and cluster analysis.
What’s New?
- Research Tip: Real Time 3D Testing of Products and Packaging, 14 Apr 2008.
- Interesting Result: Perceived Interactivity of Web Sites, 14 Apr 2008.