Books
Gathering Data
This book contains hundreds of scales that have been used in research, provides evidence for their reliability and validity, and gives mean scores where appropriate.
Measuring Customer Satisfaction
A clear discussion of the different issues that need to be considered in developing a system for measuring customer satisfaction.
This book contains hundreds more scales that have been used in research, provides evidence for their reliability and validity, and gives mean scores where appropriate.
Qualitative Research & Evaluation Methods
One of the most comprehensive books about qualitative research techniques.
Analyzing Data
A very accessible description of multivariate techniques — including what types of problems each technique is useful for solving.
Bayesian Statistics and Marketing
Provides a description of Bayesian methods from a marketing perspective; very timely given the growing use of these techniques.
Displaying Data
The Visual Display of Quantitative Information
Explains how to display quantitative data for maximum clarity and persuasiveness.
More on how to display information, but the focus here is on more qualitative forms of information.
Marketing Books
Explains why judgment alone is not a viable substitute for decision making grounded in quality data and careful analysis.
Analysis for Strategic Marketing
A great overview of analytical techniques and frameworks used in formulating marketing strategy.
Strategy Books
This book is over twenty years old, but it remains the best discussion of competitive analysis.
This is another classic. Its discussion of how firms can gain and sustain competitive advantage is still highly relevant today.
General Interest Business Books
Provides an interesting perspective on how digitization changes the way we use information.
A useful guide to crafting messages in a way that ensures they will be heard and remembered.
Discusses the growing importance of non-blockbuster products — a trend that makes understanding customers more important than ever.
General Interest Statistics Books
A very interesting (and understandable even for those without detailed knowledge of statistics) description of the people and events involved in the evolution of modern statistics.
Books about Virtual Worlds
Deep and thoughtful discussion about identity in virtual worlds, how that interacts with real life identity, and the individual consequences of spending time in virtual worlds.