Business Trends
Where Old and New Media Collide
Strong case, supported by compelling examples, for how new media is not so much replacing traditional media as integrating with it to create the potential for more multi-faceted communication.
Everything Is MiscellaneousExt
The Power of the New Digital Disorder
Provides an interesting perspective on how digitization changes the way we use information.
The Long Tail, Revised and Updated EditionExt
Why the Future of Business is Selling Less of More
Discusses the growing importance of non-blockbuster products — a trend that makes understanding customers more important than ever.
How Little Things Can Make a Big Difference
An insightful discussion about why some things take off and others don’t.
Why Some Ideas Survive and Others Die
A useful guide to crafting messages in a way that ensures they will be heard and remembered.
Interesting examples of how data are being used to influence many parts of our lives.