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Marketing & Strategy

Counterintuitive Marketing^Ext

Achieve Great Results Using Uncommon Sense

by Kevin J. Clancy & Peter C. Krieg

Explains why judgment alone is not a viable substitute for decision making grounded in quality data and careful analysis.

Analysis for Strategic Marketing^Ext

by Vithala R. Rao & Joel H. Steckel

A great overview of analytical techniques and frameworks used in formulating marketing strategy.

Competitive Strategy^Ext

Techniques for Analyzing Industries and Competitors

by Michael E. Porter

This book is over twenty years old, but it remains the best discussion of competitive analysis.

Competitive Advantage^Ext

Creating and Sustaining Superior Performance

by Michael E. Porter

This is another classic. Its discussion of how firms can gain and sustain competitive advantage is still highly relevant today.