Social Media
How the Net Generation is Changing Your World
A well-researched description of Generation Y's media habits and the implications for business, education, and society.
An entertaining and compelling description of the switch from traditional to social media and the implications for marketers and media companies.
Marketing to the Social WebExt
How Digital Customer Communities Build Your Business
A good description of how marketing is being changed by social media.
How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Describes how social media has changed the way marketers need to interact with customers, and how they can do that effectively.
How Blogs are Changing the Way Businesses Talk with Customers
Pioneering book about business use of blogs.
Winning in a World Transformed by Social Technologies
Another highly influential book about how social media is changing relationships between consumers and businesses.
How Mass Collaboration Changes Everything
How social media is changing business models.
How Businesses Can Thrive in the New Global Neighborhoods
How Twitter started and the many ways it’s being used.