Market Truths is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Virtual Worlds

Brand Avatar^Ext

Translating Virtual World Branding into Real World Success

by Alycia de Mesa

A valuable resource for people interested in marketing in virtual worlds.

Virtual Law^Ext

Navigating the Legal Landscape of Virtual Worlds

by Benjamin Duranske

An excellent primer on the legal issues that may have an impact on those operating in virtual worlds.

I, Avatar^Ext

The Culture and Consequences of Having a Second Life

by Mark Stephen Meadows

Deep and thoughtful discussion about identity in virtual worlds, how that interacts with real life identity, and the individual consequences of spending time in virtual worlds.

Coming of Age in Second Life^Ext

An Anthropologist Explores the Virtually Human

by Tom Boellstorff

Virtual worlds from an anthropological perspective.

Exodus to the Virtual World^Ext

How Online Fun Is Changing Reality

by Edward Castronova

Real life lessons from virtual worlds and digital games.