Interesting Results
Trivial Attributes Influence Consumer Choice
A study published in the Journal of Consumer Research1 showed that even trivial attributes can influence which products consumers choose. The presence of trivial attributes increased the likelihood of choosing a given brand in some contexts and decreased it in others. Essentially, the study showed that consumers use trivial attributes to make the choice process easier.
1 Brown, Christina and Gregory Carpenter (2000), “Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice”, Journal of Consumer Research, 372-385.