Interesting Results

Many organizations spend a lot of time trying to design their Web sites to be user friendly. 2003 research1 suggests that such efforts pay off. A study examining the relationship between the ease of navigation, length of site visits, and sales on transaction-based Web sites selling books, music, and travel services over a 20 month period showed that:

1 Johnson, Eric J., Steven Bellman, and Gerald L. Lohse (2003), “Cognitive Lock-In and the Power Law of Practice”, Journal of Marketing, 67(2), 62-75.