Interesting Results
Advertising, Promotion, and Public Relations
- Word of Mouth New!
- Virtual Product Experiences
- Culture and Advertising
- Effects of Sponsorship on Employees
- Changes in Sales Volume and Timing Resulting from Promotions
- Sales Promotions and New Product Introductions
- Positive and Negative Comparative Ads
- Advertising Repetition
- Box Office Revenue
- Repeating and Fast-Forwarding Advertisements
- Yellow Pages Advertising Effectiveness
- Repeating Brand Messages in a Competitive Advertising Environment
- Strategic Benefits of Advertising Brand Extensions
- When is More Advertising Beneficial?
- Avoiding Pop-Up Advertising Irritation
- This Could Happen To You
- Direct-to-Consumer Pharmaceutical Advertising
- If Members of Your Target Market Hate TV Advertising, Try Print
- Incomplete Ads are More Memorable
- Children’s Responses to Advertisements on Television
Consumer Attitudes and Decision Making
- Women are Loyal to Individuals; Men are Loyal to Groups New!
- Do We Really Know What We Think We Know?
- Under-the-Radar Dishonesty
- Peer-to-Peer Opinion Sharing
- I Like It, So You Must Too
- Underestimation of Calorie Consumption
- Satisfaction Strength
- When a Bad Deal is a Good Deal
- Influencing the Ambivalent
- Predicting Product Preferences
- Virtual Product Experiences
- Culture and Advertising
- Book Reviews Affect Book Rankings
- Gender Differences in Risk Taking
- Customer Satisfaction and Willingness to Pay
- Making an Effort Brings Rewards
- Incidental Prices Affect Willingness to Pay
- Consumer Perceptions of Corporate Donations
- Attitudes Toward Queues
- Earning Luxury Rewards
- Public versus Private Buying Decisions
- Attracting and Retaining Internet Shoppers
- Measuring Things Can Change Them
- Changing Labels May Not Change Knowledge or Behavior
- Creating Positive Attitudes
- Mother Knows Best
- The Effects of Negative Information
- Trivial Attributes Influence Consumer Choice
Internet Marketing
- Perceived Interactivity of Web Sites
- Virtual Product Experiences
- Avatar-Assisted Online Shopping
- Book Reviews Affect Book Rankings
- Banner Advertising Influences Internet Purchases
- Comparing Banner Ads to Sponsored Content
- Recommendations Agents Influence Choices
- Online Sales Don’t Always Replace Offline Sales
- Internet-Aided Car Purchases
- Easier Navigation Leads to Increased Web Sales
- Customers Who Change Internet Service Providers
- Avoiding Pop-Up Advertising Irritation
- Web Site Attributes Influence Loyalty
- Online Price Variations
- Attracting and Retaining Internet Shoppers
- Online Shoppers
- Unintended Consequences of Targeted Promotions
- Who Buys Online?
- Even Online, Culture Matters
Pricing
- Low Introductory Prices = Lower Lifetime Value
- Prices, Perceptions, and Product Performance
- Price Elasticity is Increasing
- Customer Satisfaction and Willingness to Pay
- Incidental Prices Affect Willingness to Pay
- Changes in Sales Volume and Timing Resulting from Promotions
- Online Auction Pricing
- Sales Promotion Effects
- Showing Competitors’ Prices
- Consumer Perceptions of Prices and Profits
- The Effects of Access and Usage Prices on Subscription Services
- Linking Price Discounting with Market Share
- Online Price Variations
- Unintended Consequences of Targeted Promotions
- Putting Pricing Into Context
Products
- Sales Promotions and New Product Introductions
- Geographical Differences in Customer Satisfaction
- What Makes People Try New Products?
- Comparing New and Old Product Functions
- Changing Labels May Not Change Knowledge or Behavior
- Key Predictors of New Product Performance
- Trivial Attributes Influence Consumer Choice
Services
- Consequences of Overbooking
- Serving Customers Around the World
- Mall Shopping Changes
- Service Failures: Getting it Right the Second Time
- Who’s Complaining?
- Which Service Workers are Most Customer Oriented?
- Happy Employees Make Happy Customers
Strategy
- Bigger Isn’t Always Better
- Cash Flow Implications of Customer Satisfaction
- The Value of Customer Retention
- Strategic Benefits of Advertising Brand Extensions
- Promoting High- and Low-Quality Brands
- Entrepreneurship + Market Orientation = Good Performance
- Keeping an Eye on the Competition Pays Off